Bharti Airtel has taken initiative to promote Internet literacy in India. It goes by the motto ‘Each one teach one day’, and aims at introducing millions of Indians to the Internet.
Airtel’s network of 1.4 million retailers, 20,000 on-the-field executives and 15,000 employees across a total of around 1,800 towns are committed towards this cause and will work as ‘Internet Ambassadors’ to spread Internet awareness to masses.
While defining the objective of this campaign, Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “According to estimates, India is the third largest in the world when it comes to internet subscribers and boasts of a whopping 250 million internet users. While the sheer scale of the market indicates growth in absolute numbers, India’s internet penetration stands as low as 25% when compared with countries like USA and China that stand at 85% and 46% respectively. Digital literacy can play a truly transformational role in enabling the lives of millions in India and help our country realise its potential towards becoming a knowledge driven economy”
Dedicated towards spreading Internet awareness in the country, Airtel earlier launched ‘One Touch Internet’ WAP (Wireless Application Protocol) portal to help first time users get acquainted with the benefits of Internet connectivity, through free tutorials, videos and trial packs. Airtel also specified that the program now has over half a million daily callers in India.
With the smartphone boom, it is expected that most users will be able to take advantage of Internet in India. With ‘Each One Teach One Day’ campaign, Airtel wishes youth to join hands and empower fellow citizens with the power of Internet.
Telecommunication giant Bharti Airtel offers operates in 20 countries in Asian and Africa. In India, the company offers 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national and international long distance services to carriers.